Part of TBWA: The Disruption® Company (recognised as one of the World's Most Innovative Companies by Fast Company and Adweek's Global Agency of the Year), TBWA\X brings brands to life with digital customer experiences across the entire customer journey.
Utilising Firebase on a number of different projects for some of their World Class Clients, the team at TBWA\X are well-versed in the Firebase ecosystem. These clients and projects include:
With each of these different use cases, TBWA\X ran into the challenge of allowing (non-developer) content managers to work directly in the Firebase Console, as it was hard for a non-developer person to understand and having them working directly in the console was prone to mistakes.
That’s when TBWA\X found Flamelink, the Firebase CMS. With its flexible, customizable dashboard and interface and seamless integration with Firebase, Flamelink allowed the TBWA\X content managers to easily manage content.
Once the team at TBWA\X got Flamelink set up and connected to their Firebase projects, Content Managers were easily able to manage content themselves via the Flamelink interface instead of these content updates being made by their developers or other more technical people. This meant that these technical people and teams were freed up to focus on what they do best, the innovation to build out digital customer experiences and applications that bring these brands to life.
“TBWA is a creative agency with many employees in different types of roles. Flamelink makes it possible to let the content managers and copywriters do their work more efficiently. All we need is a one-time, easy setup by our technical teams, and our content teams are able to easily work in the user friendly dashboard.”
Onno van Gijssel - Solution Designer & Product Owner at TBWA\X