World of Endurance Case Study

The Challenge

Our initial brief from Old Mutual, a Fortune Global 500 company, was to launch their ‘World of Endurance’ platform before the 2017 Comrades Marathon, the world's largest and oldest ultramarathon. Our solution had to be implemented quickly to meet the tight internal deadlines. A key objective for us and our client was that the ‘World of Endurance’ platform had to be scalable to be able to add more features in future.

The Solution

Our proposed solution was Google’s Firebase combined with Flamelink, a Firebase CMS to give Old Mutual a fast, secure, scalable solution with features not available to them yet - an easy-to-use content management system to continuously add, manage and update content within Firebase, even for non-technical people.

This solution gave the team the ability to quickly build the custom schemas needed, allowing them to start development almost immediately, rather than losing precious time getting the backend set up. We delivered a polished, robust solution with the FrontEnd built on the latest Angular framework - a benefit of the Frontend Flexibility offered by Firebase and Flamelink. Onboarding Old Mutual’s internal content team was also really quick and easy, due to the simple, intuitive way Flamelink’s interface is set up.

Utilising Firebase Authentication Modules to create user profiles and Cloud Functions to integrate a payment gateway the World of Endurance platform was extended to include a Fundraising element, Race4Charity, to empower the More Than Yourself Community to easily raise funds for the charities of their choice while competing in their next race.

The Results

By delivering a polished, robust solution built on a cutting edge technology stack, we gave our client a fast, secure, scalable platform with a user-friendly interface for their team to easily manage content.

Old Mutual’s World of Endurance platform became a leading hub for endurance athletes to get great nutritional advice, training guides, injury recovery tips, and a place where they could raise funds for a worthy cause by doing what they love most, competing in endurance races.

The site was also a finalist in the 2018 Bookmarks awards, in the Specialist Publishing site category.

Other Case Studies